[TRANS] Hyoyeon’s MCM Collaboration in InStyle, March 2016

Hot Star’s Collaboration

To commemorate the 13th anniversary of
<InStyle>, stars and fashion brands participated in a special collaboration.
Representative idol fashionistas SHINee’s Key and SNSD’s Hyoyeon are the main
participants! Key showed off his exceptional reform and styling skills with
basic and casual brand, 8 Seconds, and gave birth to a unique casual look, and
Hyoyeon met with MCM, with a disco concept this season, to show off a film with
her flashy dance skills and rhythmical charm accessories. Don’t miss star
collaboration editorial that shines with each star’s individuality and the
opportunity to own the one-of-a-kind collaboration items that contains the two
stars’ sensibilities.


SNSD Hyoyeon who resembles fun disco music. With pink color
as the point, she shows a punk look. She shows off a charm collection she
personally designed with fashion brand MCM through the collaboration.


To celebrate the 13th anniversary of
<InStyle>, SNSD Hyoyeon shows off a very special collaboration with fashion
brand MCM. The <InStyle> she thinks of is like the exciting beat of disco

Is there a special
reason why you chose the ‘disco’ theme for this collaboration?

After I received the proposal for this project, the word
that first came to me is ‘disco’. First of all, I love disco music so much and
I also thought it was well suited for <InStyle>’s bright and cheerful
image. As well, I can also include the joy of celebrating the 13th
anniversary. What’s even more surprising is that collaborator MCM’s season
concept is disco. I like to believe this was a fateful meeting.

Instead of bag
reform, the idea of designing charm decorations stands out.

I really like flashy accessories and from the perspective of
practicality, instead of reforming one bag, I think it’s better to create
various charm decorations. If I’m being honest, I thought the work would be a
bit easier. (Laughs) I completed bling-blingy charms by mixing and matching
mirror balls, mini records – which symbolize the mood of disco – with chain,
furry pom-poms and tassels.

The pink point look
suits you well.

Of SNSD members, there are so many members who like pink so
I thought the color was out of reach for me. But there’s no color as perfect as
pink for punky disco looks. If you match it with leather or sequined materials,
the effect is multiplied. More than anything, doesn’t it really suit my pink
two-tone hair?


As she enjoys reforming her own clothes and accessory
design, her showed off her exceptional hand skills to her heart’s content. Materials
she pre-ordered were set on the table, and bling-blingy charms that contain the
flashy disco mood were born in an hour. Along with a MCM bag, the charm
decorations that Hyoyeon personally made will be gifted to a reader through the
<InStyle> website at InStyleKorea.com.

A gold mirror ball with an added touch of black feather and
tassel brings luxurious charm to life.

Mini record made of rubber material was decorated with
sequins and Swarovski initials. To this, a rabbit doll was added, wearing a
detachable metallic outfit.

Silver toned mirror ball charm that emphasizes punkiness,
matched with a hot pink colored fur pom-pom.

Scan credits: GGPM