[TRANS] Hyoyeon Interview in Beauty+, April 2016 – “Hyoyeon Smiles, My Little Sunshine” 

Hyoyeon, who
has risen as a trendy beauty icon. Her blonde and pink two-tone hair,
translucent skin and glamorous figure, overflowing with volume, are all
beautiful, but the brightest of them all is her lovely smile.

 What shined
the most for Hyoyeon on stage is her talent as a dance singer. The powerful
dances that she shows off is charming and sexy, even for other women to watch.
But now there are a lot of people who praise Hyoyeon’s looks more than her
dance. These days, Hyoyeon is officially recognized as a beauty icon. She has
collaborated with global beauty brands to share eyebrow and eyelash-related beauty
know-hows to the public and on March 26th, she is planning to give a
lecture on the topic of ‘Tips for True Beauty’ for SM’s cultural lecture
series, ‘THE MOMENT’. To discuss rising beauty Hyoyeon’s ‘Method on How to be

What kind of stories will you tell at ‘THE

I’m planning to discuss both types, outer
beauty and inner beauty. I want to talk about the various attempts I took to
become beautiful through a lot of trial and error after debuting. I also want
to talk about the most important thing, which is your sense of self and confidence.
Truthfully, before debuting, my confidence level shot through the sky and my
sense of self was strong. I liked that I always smiled brightly and worked
hard. But after my debut, I didn’t think I looked that pretty, through the
screen. I lost my confidence. I didn’t like how I looked so I didn’t even watch
TV for a while. But I couldn’t stay in that spot. So I diligently monitored
myself and changed. Expressions when I laugh, tone of speaking and gesture,
gaze, I was able to show my pretty sides through the screen.

was the definitive moment that helped you find your confidence again?

I think it was when I
started changing my eyebrow shape. I didn’t realize that such a small change
would have such a huge impact on my image. I used to draw my eyebrows in an
arch shape and I only changed it to a straight shape. People said my image
looked softer and I often heard that I was ‘pretty’. When women hear that they
are ‘pretty’, they are able to find their self-confidence.

What do you think is the
reason that you’re being called a trendy beauty icon these days?

Isn’t it because I’ve become pretty? Haha. But I like
hearing ‘you are appealing’ more than ‘pretty’. You want to look at an appealing
woman more than once. I want to be a woman with my own colours, my own appeals.

are appeals unique to Hyoyeon?

Easy-going personality, optimistic mind and energy.

What did you do to become
this pretty? After debut, I think you are the prettiest right now. 

I think so too. I think I worked hard at
self-transformation. I let go of stage makeup with a thick base makeup and
false eyelashes and I changed to a natural look with thin base makeup that lets
my skin tone show. I think my natural appearance is prettier than trying hard
to become pretty and putting on makeup excessively. It was a new revelation for
me. That ‘I need to love myself’.

To apply a thin layer of
base makeup, you need to have good skin. I want to know Hyoyeon’s skincare

I think regular habits are important. I drink a lot of
water and pay attention to cleansing. I wash my face until it feels clean to
the touch. In order to avoid dehydration, I generously apply moisture cream. I
always put something on my face before sleeping, whether it’s a pack or
nutrition cream. I regularly read a lot of beauty blogs and I tend to buy and
try products with a lot of word-of-mouth buzz right away.

Applying a pearly shade on aegyosal
under your eye is called SNSD makeup. Other than this, are there any other SNSD
makeup tips that you recommend?

Yes, it’s my favourite eye makeup. If you apply a pearly
shade under your pupil, it looks like you have aegyosal so it looks cute. And
eyelashes… If you do a C curl, like a Barbie doll’s eyelashes, your eyes look

If you say ‘Hyoyeon
hairstyle’, I think of ‘blonde’.

A lot of people say that I suit blonde hair well. To a
point where I was scared to transform back to a darker colour.

There was a good reaction
to the two-tone hair too?

Yes. This was my idea. While doing <Hyoyeon’s One Million
Likes>, I cut my hair short, but there weren’t a lot of hairstyles that you
could transform into with short hair. So I changed the colour. I’ve changed it
to blue-green, purple, blue and pink but pink colour had the best reaction. I
really like my pink colour today. Doesn’t it look like Barbie doll’s hair?
After bleaching, it was dyed in two tones of gold and pink.

curious about your hair maintenance routine after dyeing it.

Thankfully, my hair tends to be thin but strong. Home care
for hair maintenance is more than enough. Twice a week, when I bathe my lower
body, I apply a treatment and wear a vinyl cap. I heard that if you bathe a
lot, it dries out your body, so I don’t do it often. Even on days when I don’t
bathe, I do a 3 minute treatment. I do a treatment every time I shower. I also
apply hair essence.

I want to know fashion
styles that Hyoyeon likes.

I tend to like menswear. Before, I liked cargo pants and
hoodies. Within that, I also liked layering lovely T-shirts. I like mix and
match. But styles that I like change constantly. Should I say that I’ve learned
how to enjoy the variety in fashion? My favourites are denim and leather. I
rarely wear heels.

Can you give a fashion recommendation
for <Beauty+> readers that will be a trend for 2016 S/S season?

Every season, denim is trendy. This summer, I want to
recommend a variety of denim reforms. I think you will look stylish if you undo
the bottom hem on jeans, or create holes bigger than what you see on destroyed
jeans. It’s a new transformation for jeans that you don’t wear and store away.

To wear jeans in a pretty
way, you should have a pretty figure. Of all of the diets you’ve tried so far,
which diet has been the most effective?

Not eating late at night. I really don’t restrict any
foods. I like fast food, too. So I can’t diet. You avoid being edgy, if you eat
well. I don’t like being edgy. But I don’t think I should eat late at night.
Instead, I am regularly very active. Not just dance practice, but I just move a
lot normally. I walk often. I’ve spent half a day walking before. If I ride a
bike, my tendency is to ride it until it’s dark. When I move my body, it’s
stress relief.  

What kind of exercises does
outdoorsy Hyoyeon enjoy?

For a pretty body, I regularly stretch and weight train. I’ve
danced a lot so my thigh muscles are very developed. To reduce my thigh
muscles, I did a lot of stretching. If you do exercises to stretch muscles, it
reduces the mass. It’s incredibly difficult to reduce muscles. People say ‘Can’t
you just stop moving‘ but you can only reduce it through
exercise. These days, I do a variety of exercises that match the mood of that
day. I do scuba diving, play tennis or golf, or go in-line skating. It’s
diverse. In the winter, I go skiing. These days, I’m into camping. I go with my
parents and when I have conversations with my parents at a campground, stories
we couldn’t share at home come out.

Camping in the winter, isn’t
it cold?

By season, winter camping is the most picturesque. You can
listen to the sound of rain from inside the tent and eat freshly cooked meat,
and it puts me in the best mood. If you go out even just to Pocheon in Gyeonggi
province, there are so many stars in the sky, as if it’s pouring out. I watch
that and cook and eat meat again.  

Hahaha, it really sounds
enjoyable. What is Hyoyeon’s life goal?
To become the best in a field that I enjoy and that I can
do well in. I suppose I could be singer Hyoyeon, or actor Hyoyeon. Or I could
be a fashion designer or beauty specialist.

Other than a singer, is
there a new field that you’d like to attempt?

For almost 10 years, I took the stage together with SNSD
members but I feel like there are a lot of sides of me that I haven’t been able
to show on stage. I want to show even more of my dance and vocal skills that I
haven’t been able to show yet. I want to try acting too. And I’m also good at
Chinese. I would also like to expand in China and become an influencer.

I want to hear your future activity

I will work hard for SNSD’s Asia tour. I want to find a
definitive place as a beauty icon. I also think I should pay more attention to
self-maintenance. And I want to attempt even more things. If I become even
prettier and experience even more things, I’ll create content that I can
recommend to others.

Lastly, words of advice for
the countless women who want to be pretty.

interest in your positive aspects. A lot of people are only interested in their
shortcomings and spend a lot of time overcoming them. But I actually think it
should be the opposite. It’s better to foster and improve on your positive features
and hide your complexes. If you amplify your positive features, your negative
features could become invisible. Before any of that, learn to love yourself.